Rossi - The Storm (Review)
The artist formerly known as Deaf Steady; now known as Rossi, follows up his locally popular Amen with his second full length project, The Storm. On the 10 track piece the Suav emcee hopes to spread his brand of mellowed out, Mexican infused, San Diego Hip Hop. Ditch the umbrellas though, for this weather you’ll need some shades and a pair of Sk8-His.
The Storm oozes Southern California, but not the one advertised in “come visit California” commercials. He reps the barrio as much as he does downtown SD. You hear one when he spits lines about waving the Mexican flag, the other when he drops nods to local businesses such as HDQTRS and 5&A Dime. His lyrics ooze the background and culture that made him who he is, whether it’s based in his Mexican upbringing or the more diverse, metropolitan area of SD.
"I printed bolts on my shirts to rep the city…"
The beats, most of which are handled by Khalil Brandon, are destined to be cruised to. The music evokes imagery of sunsets, palm trees and lowriders - but no matter your vehicle of choice the production begs to be bumped while you’re driving. Khalil’s signature move seems to be laid-back horn samples with simple, yet fun drum hits that will have you nodding your head two beats in. And Rossi fits into them perfectly. He sounds at home over almost every track and knows just the right ways to deliver his smooth flow. The tempos mostly aim for “chilled out” more than “turnt up”, but no matter the speed the emcee can find a pocket and fill it. He can be choppy and spitfire words at you, or he can sit back and let them roll with ease. There’s some times where I feel like one style would’ve been better suited than the other, but he’ll learn to find those moments and styles in time. This is still a young emcee with plenty of room to grow.
The lyrical content, as mentioned above, delves into the spitter’s background while also giving you the heads up on his aim to put him and his crew on. Rossi shouts out his team and the people who support him often, but not in the name-dropping, annoying way Game always did. These aren’t shout outs to get props, they’re shout outs to give them. The content does just as good as the music with conjuring up thoughts of beaches, babes and beats. Though those subjects may seem like typical young rapper fare, Rossi’s authentic feel and skilled delivery make him more fun and more importantly, believable. I don’t question the subject matter ‘cos he delivers it with such ease that it must be true (and I’m by no means saying that it isn’t).
"Sk8-His say Rossi on the other got the posse…"
I don’t have many complaints about this project. In a local scene (shit, in Rap/Hip Hop as a culture) that’s full of pretenders, wannabes and young dudes lost trying to be something they’re not; strong production with a strong flow delivering true to life content is hard to whine about. Actually, it’s almost impossible. Rossi came through with a strong outlet that shows his strengths but still leaves him some room for positive growth. Put your shades on enjoy The Storm.
Download The Storm HERE and visit The Suav website HERE.